support@oneworld.ge 

+995 32 2 14 68 42

  • International Career Development Diploma Programmes

International Career Development Diploma Programmes

< Back to programme description

 

ACCOUNTING & FINANCE IN BUSINESS & MANAGEMENT

What modern managers need to know for
EFFECTIVE CONTROL OVER BUSINESS, FINANCE  AND  ACCOUNTING


Accounting involves recording and analysing transactions to show their effects on the financial position of an enterprise; such data is essential in controlling its finances. But a manager must go further, and ‘read’ (interpret) accounting data accurately, and then use it wisely in planning and in controlling the operations of the enterprise and in decision making, which are all essential for its prosperity and survival.
This Program does not train bookkeepers or accountants. It teaches modern managers to understand and/or control bookkeeping or accounting colleagues and subordinates, and to make effective use of available accounting data.

Major Topics Covered in this Diploma Program:

  • Module 1 - The Need for Complete and Accurate Accounting Information  

    • The need for full and accurate accounting information
    • Functions of accounting: recording and analysing transactions; reports and statements
    • Limitations of  financial statements
    • Accounting terms and meanings

    Module 2 - Capital and Business Finance

    • Initial capital and financing businesses; sole proprietors, partnerships, companies
    • Working capital, income & expenditure, cash flow and liquidity
    • Financial decisions and investments
    • Financial assets, gearing and risk; investment appraisal

    Module 3 - Principles of Bookkeeping and Books of Account

    • Principles of bookkeeping, the ledge, double-entry bookkeeping
    • Books of account: cash book, sales book, purchases book, returns books, journals
    • The trial balance, manual and computerised accounts
    • Bank accounts: current, deposits, savings, interest

    Module 4 - Final Accounts (1)     

    • Financial accounting concepts
    • Goodwill, prepayments and accruals
    • Trading and manufacturing accounts
    • Statistics, percentages and ratios

    Module 5 - Final Accounts (2) 

    • Profit & loss accounts; information, layout, interpretation
    • Balance sheets; information, layout, interpretation, equity
    • Analysis, ratios, calculations
    • Gross profit, net profit, wealth; stock turnover

    Module 6 - Principles of Costing

    • Purposes, benefits and limitations of cost accounting; key terminology
    • Different costing systems explained
    • Overheads and allocation
    • Standards, variances, activity based costing

    Module 7 - Planning and Forecasting, Budgets and Budgeting

    • Business objectives, policy formulation; interpretation and implementation
    • Financial planning and forecasting
    • Budgets and budget preparation; sub-budgets and the master budget
    • Budgetary control, variances; inflation  

    Module 8 - Stock and Inventory Control

    • Stock management and control; inventory costs
    • Factors affecting the management of stocks and inventory
    • Stock levels; factors affecting levels set; types of levels
    • Stocktaking and valuation of stocks and work in progress

    Module 9 - Credit, Credit Control, Discounts

    • Types and common forms of credit
    • The role and importance of credit
    • Credit control, credit limits and creditworthiness, dangers and bad debts
    • Discounts: types, purposes, accounting treatment

    Module 10 - Partnership Accounts, Departmental and Branch Accounts, Hire Purchase

    • Special features of business partnership accounts, goodwill
    • Departmental accounts; purposes, analysis, apportioning expenses
    • Branch accounts; centralised, decentralised, consolidated trading, p&l and balance sheets
    • Hire purchase, accounting treatment, agreements

    Module 11 - Interpretation of Final Accounts, Pricing Policy, Auditors and Auditing

    • Working capital management, cash and funds flows, liquidity, borrowing
    • Accounting ratios, interpretation & analysis, break-even analysis
    • Pricing policy, factors influencing selling prices
    • Auditing and auditors; duties, activities

    12 - Computerised Accounting Systems and ‘Packages’  

    • Computers in accounting, characteristics of computers and systems
    • Components of accounting systems; hardware, software, databases
    • Applications and advantages of computerised accounting
    • Organisation and security of data; management information

     

     

 

HOSPITALITY INDUSTRY & ADMINISTRATION

A PROGRAM TEACHING ABOUT THE WIDE AND VARIED ASPECTS AND FIELDS OF THE HOSPITALITY INDUSTRY

The Program teaches about the modern hospitality industry, which is composed of a number of different but interwoven sectors providing a diverse range of products including: accommodation or lodging; food and beverages; travel, tourism and leisure travel; meetings, incentive travel, conventions & events (MICE); entertainment and recreation; gaming; visitor information; and more.

Many hospitality products are intangible services whose characteristics differ from physical products, and therefore specialised knowledge and skills are required to be able to provide them to the satisfaction of customers - whether those are services offered, food and drink, accommodation, transportation or others, or combinations of them - which this Program clearly explains. 

Customer satisfaction for local residents and/or visitors to a destination is paramount for the success of all people and businesses engaged in modern hospitality; why and how to provide customer satisfaction for the varied elements of the hospitality industry are dealt with, to help ensure you are able to succeed in this industry.

THE PROGRAM COMPRISES 12 MODULES, A SUMMARY OF EACH OF WHICH IS GIVEN BELOW:

Module 1 - The Hospitality Industry and its Sectors

  • Hospitality as an industry.
  • Hospitality sectors.
  • Hospitality products.
  • Hospitality and customer service.

Module 2 - The Accommodation Sector (1): Hotels

  • Accommodation as a business.
  • Purposes or motives for travel.
  • Importance of knowing travel motives.
  • Hotels: types, sizes, locations, rating, categorisation, classification, grading, descriptions

Module 3 - The Accommodation Sector (2): Other Units

  • Motels, Bed & Breakfast (B&B), Guest houses.
  • Camping sites and caravan parks.
  • Lodges, Boutique hotels, Timeshare.
  • Destination resorts.

Module 4 - Visitor Destinations and Attractions

  • Business travellers, leisure travellers, excursionists.
  • Visitor destinations and visitor attractions.
  • The “5As”: attractions, accessibility, accommodation, amenities, activities.
  • Promotion of destinations, visitor experiences.

Module 5 - Travel and Transportation

  • Transportation safety and regularity.
  • Transportation routes.
  • Air transport, Rail transport, Road transport, Sea and waterways transport.
  • Hybrid and mixed transport.

Module 6 - Inclusive Tours (ITs) or Package Tours

  • Tour operators.
  • Characteristics and types of tours.
  • Components of packages, supplements.
  • Incoming operators, ground staff, tour reps.

Module 7 - Catering and Meals, Food and Beverages

  • Meals and tariffs.
  • Food outlets, bars and drink service
  • Menus and styles of service.
  • Food preparation, recipes, methods.

 Module 8 - Restaurants and other Eating Places

  • Variety of catering establishments.
  • Influence on selection of destinations and accommodation selected.
  • Physical environment, ambience, restaurant staff.
  • Kitchen and food hygiene.

 Module 9 - Accommodation Front Office and Housekeeping

  • Welcoming guests, registration/check-in, rooming.
  • Guest assistance, accounts, check-out, departure.
  • Housekeeping functions and responsibilities.
  • Supervisors, subordinates, personnel, activities.

 Module 10 - Events, Meetings and Conferences (MICE)

  • Professional planning and organisation of events.
  • Selecting venues, themes, entertainment, catering.
  • Meetings, briefings, conferences, conventions, congresses, seminars, Incentive travel.
  • Venue organisation, seating, layout.

 Module 11 - Entertainment, Gaming, Sport & Recreation

  • Active and passive forms of entertainment, performers, participation.
  • Sporting events, activities, trips, holidays/vacations.
  • Amusement and theme parks.
  • Gaming, casinos, electronic games.

 Module 12 - Visitor Information, Advertising & Publicity

  • National, regional and local visitor information centres or offices.
  • Public and private promotion of destinations and attractions.
  • Travel and tour brochures, websites.
  • Promotion of events, attracting visitors.

 

 

 

ADVANCED MANAGEMENT & ADMINISTRATION STUDY OF THEORY & PRACTICE 

  • A PROGRAM PROVIDING ADVANCED KNOWLEDGE AND UNDERSTANDING OF THE THEORIES AND CONCEPTS OF MANAGEMENT, LEADERSHIP, MOTIVATION AND STRATEGIC ISSUES IN THE CONTEMPORARY MANAGEMENT AND ADMINISTRATIVE ENVIRONMENT.

    This broad and important Program teaches and explains about management, leadership, strategic, motivation and change-management theories, and more; it provides a framework for learning and understanding how to deal with advanced management and administration issues.  It blends the theory with the reality of management, showing how to make stronger management decisions.  The Program is essential study for men and women aiming to become better, more effective managers, to gain higher posts, and to move on to higher studies.

Major Topics Covered in this Advanced Program:

    • The evolution of management theory, the classical and early theorists, modern developments.
    • Fayol: authority, responsibility, discipline, command.
    • Weber: organization, authority, leadership, bureaucracy.
    • Taylor: scientific management, method study, time & motion study, O&M study.
    • Mayo: human relations theory.
    • Organisational theory: objectives, categories, ownership, environmental factors and interaction.
    • Systems theory, open and closed systems, standards, feedback and control.
    • Coordination, cooperation, structure, control.
    • Organisational structures, spans of control; structure, growth and development.
    • Organization charts, systems diagrams. 
    • Duties and responsibilities of executives, effective delegation and responsibility for actions.
    • Motivational theory, motivational factors; human relations, social psychology, self-realisation theory.
    • Argyis: Immaturity-Maturity Theory.
    • Maslow: Hierarchy of Human Needs.
    • McGregor: Theory X and Theory Y.
    • Likert: management styles.
    • Herzberg: Motivation-Hygiene Theory.
    • Vroom: expectancy theory.
    • Handy: Motivational Calculus; intrinsic and extrinsic factors.
    • Leadership theory: types of leader, leadership traits.
    • Leadership style, contingency leadership; managerial grids.
    • Adair: functional leadership; Fielder: relative favourability.  
    • Building workgroups, groups and group behaviour, norms, cohesiveness.
    • Effective and ineffective groups, teams and team-building, team roles.
    • Strategic management; Fayol: elements of management.
    • Chandler, Andrews: corporate and business strategy.
    • Ansoff: product-market growth strategy; the BCG matrix.
    • Porter’s competitive forces; SWOT analysis, barriers to entry, industrial competitiveness.
    • Corporate objectives, policies, business ethics, business social responsibility
    • Business Environment: macro and micro environment, PEST analysis.
    • Managing change, the dimensions of change, resistance to change, the change culture.
    • Moss Kanter, learning organizations, entrepreneurship, innovation, managing change.
    • Mission, vision, shareholder and stakeholder values, standards and behaviour, mission statements.
    • Communications theory and models; cognitive, congruency and attitude theories.
    • Business ethics, globalisation, compliance, codes of conduct, ethical investment, cases.

ADVERTISING & PUBLIC RELATIONS

A Program designed to ENSURE Sales/Marketing and Business Managers
MAKE FULL USE OF THESE IMPORTANT 'SELLING TOOLS'

A THOROUGH INTRODUCTION TO THE TYPES AND AIMS OF ADVERTISING AND THE ADVERTISING ENVIRONMENT, AND THE PURPOSES OF PUBLIC RELATIONS AND ITS USE AND IMPLEMENTATION FOR MAXIMUM BENEFIT.

Description: A unique Program for anyone involved in, or aiming to enter, or who needs an understaning of the advertisng and public relations world.  All advertisng, PR, sales and marketing managers, business owners, managers and sales staff need a good understanding of the types, functions and features of advertising, of media and agencies, and their role in promoting the products and services of an organization, and achieving profitable sales.  Good public relations positively contributes to the overall impression held by customers and other stakeholers, and to the success of enterprises; therefore managers/administrators must be aware of the benefits of good PR, know how to manage, prepare and conduct effective PR programmes and campaigns, and how to manage PR companies and clients.

 

Major Topics Covered in this Diploma Program:

    • Advertising, advertisers and advertisements; the aims, features and types of advertising.
    • The importance of advertising to producers, vendors, consumers and the media.
    • Types of advertisers: individuals, business, others.  
    • Markets, marketing, communication, media representatives.
    • Advertising media: print, broadcast, direct-mail, transit, cinema, radio, television.
    • Website design & production.
    • Speciality and point of sale advertising.
    • Features of media, and choosing the best options.
    • Advertising agencies: their functions, organisation, staff, departments.
    • Advertising agencies: the work performed in them; advertising executives and their duties. 
    • Managing advertising and PR agencies: account groups, payments, revenues, fees.
    • Creating print, radio and television advertisements.
    • The advertising copy and the illustrated advertising message.
    • Copywriting - the process and considerations, style and effectiveness. 
    • The principles and considerations of design and layout.
    • Creating and preparing radio and television advertisements; the types, the planning, the elements, the production.
    • Direct mail advertising; the types, aims and components.
    • Impact, persuasion and effective design of literature.
    • Public relations theory and practice: objectives, research, programmes, techniques.
    • Communication, goodwill and public opinion. 
    • PR compared to advertising and sales promotions; PR and media management.
    • PR provision - internal PR departments, external PR consultancies, the advantages and management of both types. 
    • The qualities needed of PR managers and staff; the main PR activities.
    • PR budgets, client accounts and account management, costs and billing clients.
    • PR programmes and advertising campaigns; analysing the situation and attitudes, deciding on priorities and the target audience, selecting the media and techniques to use, measuring the results.
    • Sales promotion - aims, features, methods, control and the promotional mix.
    • Promotions and their relation to advertising, and the role of personal selling.
    • Introducing new products; convincing consumers and commercial buyers.
    • The planning and operation of a full promotional campaign; strategy, targets, marketing activities, the PR angle.
    • Measuring PR and advertising effectiveness; pre- and post- advertising and PR measurements, techniques.
    • Social media, internet and web adverts and design, their development and effects.

 

BUSINESS BOOKKEEPING & ACCOUNTS

Designed to produce bookkeeping and accounts personnel trained in the 
MODERN PRACTICAL METHODS OF ACCOUNTING

BECOME A TRAINED, PROFESSIONAL BOOKKEEPER & ACCOUNTANT

This course will help you become a well-trained and competent bookkeeping and accounting practitioner, with the skill and ability to understand, operate and run books of account - the bookkeeping and accounts system of a small business, or section or department of a larger organisation - which will ensure you are a person who is always in demand.  This Program is ideal for those who have a knowledge of bookkeeping or some practical experience, for those already employed in accounting or auditing departments, offices and firms, and those who are ambitious for promotion to better paid accounts posts.  The Program is also of great value to business people, accounts and administrative staff who need to maintain accurate books of account, and to prepare informative and complete accounting statements, manually or by computer.

 

Major Topics Covered in this Diploma Program:

  • Module 1 - The Ledger: the Main Book of Account                      

    • The functions of accounting: recording, analysing, presenting 
    • Bookkeeping and accounting terminology
    • The ledger and ledger accounts 
    • Double-entry bookkeeping, posting and entries, balancing accounts

    Module 2 - Accounting for Cash

    • Cash, the cash book: entries and posting 
    • Deposits into the bank and withdrawals 
    • The 4-column cash book 
    • Bank accounts, bank statements, reconciliations, bank services

    Module 3 - Original Entries and Subsidiary Books                        

    • Source documents, cash sales, credit sales, cash purchases, credit purchases 
    • The sales book and sales account 
    • The purchases book and purchases account  
    • The returns inwards book, the returns outwards book

    Module 4 - From Opening Entries to Trial Balance                                         

    • Opening a set of books for an established business 
    • Ascertaining the values of assets, liabilities, capital, equity 
    • Journal opening entries and opening the new books of account 
    • The trial balance: purpose, errors, limitations

    Module 5 - Preparing for the Final Accounts

    • Stocktaking and stock valuation; work in progress 
    • Adjustments necessary, journal entries for adjustments 
    • Bad debts, provisions for bad and doubtful debts 
    • Depreciation

    Module 6 - Manufacturing and Trading Accounts

    • Going concerns, consistency in presentation and content, users 
    • Gross profit, prime cost, turnover and ratios 
    • Journal closing entries 
    • Trading accounts examined

    Module 7 - Profit & Loss Accounts      

    • Purpose of the profit & loss account; net profit and net loss 
    • A profit & loss account analysed; comparative figures and ratios
    • Business partnerships, capital, current accounts, drawings, salaries, appropriation accounts 
    • Limited liability companies, shares and shareholders
    • Board of Directors, duties

    Module 8 - Balance Sheets             

    • Why and how balance sheets are produced, information they contain 
    • Balance sheets for sole-traders, partnership firms, limited companies 
    • Gross profit: direct expenditure, overheads, analysis   
    • Accounting ratios: purposes, formulae, meanings

    Module 9 - Accounting for Goodwill and Discounts   

    • Goodwill as an asset: how it arises, valuation, bookkeeping treatment   
    • Trade discount, quantity discount is offered 
    • Cash discount, regular custom discount, prompt payment discount 
    • Discounts allowed and/or received  

    Module 10 - Accounting for Credit  

    • Bank and other loans, loan repayments and interest payments 
    • Bank overdrafts, reconciliations, dishonour of cheques 
    • Hire purchase, hire purchase sales and purchases, hire purchase agreements 
    • Bills of exchange, foreign currencies, exchange rates, import and export 
    • Deposit and savings accounts

    Module 11 - Basic Cost Accounting; Departmental and Branch Accounts       

    • Principles of costing, terminology 
    • Costing systems, allocation of overheads, standard costing, variances 
    • Departmental accounting, apportionment of expenses 
    • Centralised branch accounting and self-accounting branches 
    • Branch and head office accounts; consolidated profit & loss account and balance sheet

    Module 12 - Computers in Bookkeeping and Accounting    

    • Advantages and characteristics of computers, limitations 
    • Business accounting applications, manual and computerised accounts operations 
    • Computers: input, storage, processing, output, hardware, software, programs, databases 
    • Converting from manual to computerised systems; accounting packages, parallel run, going live                                                                                                                  

 

BUSINESS ECONOMICS & COMMERCE

Business people need to understand and take advantage of their region’s 
ECONOMIC SYSTEM TO IMPROVE THEIR BUSINESSES PROFITABLY

TEACHING ABOUT IMPORTANT ECONOMIC AND COMMERCIAL TOPICS WHICH BUSINESS PEOPLE NEED TO UNDERSTAND TO THEIR BUSINESS ENVIRONMENT AND DEVELOP PROFITABLE ORGANIZATIONS.

Economics and Commerce are closely related fields of study; both deal with production, the different forms of business enterprises, marketing, finance and banking, transport, insurance, and a wide range of other topics.  Whilst Commerce is concerned with how the modern business world works, Economics attempts to explain why it works as it does.   This unique Program covers - in an interesting and practical style - the wide range of important topics within the spheres of both Economics and Commerce which all modern business people, managers and administrators need to know to develop and maintain profitable organizations in the modern business world.  Good knowledge of business economics is usually required for all further and higher professional, managerial and business related courses, and for career success in almost any job or employment with an organisation involved in production or supply, or where any buying and selling of products takes place.

Major Topics Covered in this Diploma Program:

    • Economic systems and economic theory, activities and law. 
    • The economic effect of budgets and financial constraints. 
    • Consumer income, consumer choice and behaviour, satisfaction of wants.
    • Utility, indifference curves, product bundles.
    • The factors of production: land, capital, labour, the division of labour. 
    • Capital and working capital: its sources, calculation and the importance of its composition.
    • Financing businesses and the sources of finance.
    • Assessing and improving revenue, turnover and gross profit.
    • The uses and value of money; the price mechanism.
    • Types of businesses: sole owners, partnership firms, companies; incorporation, limited liability. 
    • International trade and international payments.
    • Supply and demand: causes and effects of changes; supply and demand curves, and equilibrium.
    • Costs, pricing decisions and pricing strategies; market structure and their affects. 
    • Products: normal, inferior, necessity, substitute, complimentary.
    • The price elasticity of demand, the cross price elasticity of demand - its meaning, affect, interpretation and analysis.
    • Economies of scale, internal and external economies, cost implications, unit cost reduction.
    • Production policy, setting production levels.
    • Business expansion, integration, mergers.
    • Factors regarding location. 
    • Business and production, fixed and variable costs, making use of the information. 
    • Government involvement in business, the reasons and possible benefits.
    • Ancillary services; banking, insurance, transport, communications, advertising and sales promotion. 
    • The distributive trade, channels of distribution, retailers, wholesalers and others.
    • Credit control, allowing credit, credit types. Discounts including trade and quantity discounts.
    • Commercial documentation, the need for information, forms and business documents.

 

BUSINESS ENGLISH & LETTER WRITING

A comprehensive Program teaching managers, business people and others to 
MASTER THE ART OF WRITING EFFECTIVE BUSINESS LETTERS

Anybody seeking a career in administration, management, secretarial duties, business, government or the professions needs the ability to write good professional business letters, and to be able to use English effectively to achieve their various objectives, give confidence to clients and colleagues, and to give a professional impression to customers and others.  This Program teaches how to understand and to use business terms and expressions, and to write effective business letters on a wide variety of topics. Using many specimens it shows how to create letters with the correct wording, grammar, spelling, tone and layout needed to achieve their objectives, and which give confidence in your ability and professionalism to the recipients of those letters.

 

Major Topics Covered in this Diploma Program:

    • Why business letters are written: their objectives, language, special features, layouts and appearance. 
    • Sentences and paragraph construction, building up and constructing a professional letter.  
    • Technical terms used in English - their meanings and application.
    • Internal and external communications, vertical and horizontal communications. 
    • Letters to employees; congratulations, warnings, meetings, memoranda.
    • English used in business letters, acceptable abbreviations.
    • Increasing vocabulary, improving English and writing style.
    • Personal, private and professional letters - similarities and differences in content and preparation.
    • Spellings, dictionaries, conjunctions, thesaurus; verbs, nouns, pronouns, adjectives, punctuation.
    • Letters concerning recruitment, employment, promotion and work-related matters; advertisements, CVs, transfers, recommendations, memos, letters of appointment and rejection, references. 
    • Sales letters: first approach letters, responses, follow-up sales letters, customer retention.
    • Preparing circulars, sales literature/promotion, order confirmations.
    • The five stages leading to a sales transaction, the buying motives of consumers; relevance when writing letters. 
    • Letters concerning enquiries, quotations, estimates, tenders, orders, acknowledgements, proformas.
    • Letters making complaints, letters responding to complaints received; settlements, agreements, continuity. 
    • Letters dealing with accounts matters: credit notes, invoices, statements, warning letters, credit and trade references; financial terms and expressions.
    • Letters to and from central and local government departments, lawyers, educationists, institutions, banks, estate agents, professionals and others. 
    • Word processing, computers, email.
    • References, copies, files, information and data, filing systems.

 

 

BUSINESS MANAGEMENT & ADMINISTRATION

Designed to train existing, new and future managers to establish and run
PROFITABLE BUSINESSES IN COMMERCE AND INDUSTRY


THIS PROGRAM TEACHES ABOUT ALL ASPECTS OF BUSINESS, AND PROVIDES THE SKILLS AND KNOWLEDGE NEEDED TO ENSURE MANAGERIAL AND ADMINISTRATIVE EFFICIENCY IN BUSINESS, AND THE COMPETENCE TO OPERATE PROFITABILITY IN THE MODERN INDUSTRIAL AND COMMERCIAL BUSINESS WORLD.

Success in business today depends on much more than just the ability to produce or sell products.  A modern business manager or administrator must also be proficient in managing finance, business resources, accounts, human resource, purchasing, marketing, stock control, office organisation and control, computerisation, communications, and very much more.  This Program is designed to train existing, new and future managers to run businesses successfully, and provides the foundation for any successful career involving business, management or administration; it is essential for anyone seeking administrative or managerial posts, and for people running businesses or in management positions.

Major Topics Covered in this Diploma Program:

    • Business objectives, planning and forecasting in business, the business plan; competition, location, knowledge, skills, market potential.
    • The business environment: public, private and trading enterprises; sole-proprietors, partnership firms, limited liability companies, the board of directors.
    • Capital and the financing of businesses, sources of capital, share issues; revenue, income, expenditure, overheads.
    • The importance of working capital, its components and management; cash and funds flow.
    • Starting or taking over a business - factors to investigate and consider, research, competition, market potential, location factors, goodwill.
    • Business organisation, structure, expansion, delegation, re-organising.
    • Communications: internal and external, vertical and horizontal, channels, effect on employees, managers and customers.
    • Budgeting, budgetary control, limiting factors; sales, production and other sub-budgets, the master budget.
    • Pricing policy and factors effecting prices set.
    • Credit: types and purposes, credit limits, credit control, bad debts; discounts: trade, quantity, others. 
    • Management of personnel: recruitment, job analysis, advertising, selecting, inducting, training, controlling, remunerating. 
    • Motivation, human resources, discipline, counselling, resignations, retirements. 
    • Stock control, the stores department, costs in maintaining stocks, stock levels, stock records, stock-taking.
    • Purchasing, buying, choosing suppliers, ordering, negotiating.
    • Selling, sales and marketing management, market research, advertising, publicity and sales promotion, pricing policy.
    • Office management, delegation of responsibility; structure, charts; control and standards; communication.
    • Production management: market, technology and manpower factors; production methods, factories, machinery and equipment; costing, standard costs, variance.
    • Financial accounting and records, bookkeeping, manufacturing and trading and profit & loss accounts, the balance sheet, ratios and analysis.
    • Office organisation and control, layout, data, records, the office environment; health and safety in the workplace, O & M Studies.
    • Computer programs and systems, IT, security, office machinery and equipment, word processing.

 

MANAGEMENT & ADMINISTRATION

THIS PROGRAM IS SPECIALLY DESIGNED TO PRODUCE COMPETENT, TRAINED, PROFESSIONAL, EFFECTIVE MODERN MANAGERS.

A good manager is a person set apart by his or her training, professionalism, technical and human/people skills, and with the abilities to guide the efforts of others: to plan, organise, direct, motivate, co-ordinate and control their activities so that the desired objectives of the department or enterprise are achieved in the most efficient and economical manner.  This popular Program provides guidance and training on how to manage people, departments and organisations, as well as to administer teams and provide positive leadership.  The Program covers a wide range of important topics which must be mastered for success in management and administration, and which provide a foundation for specialisation in specific management fields.

MAJOR TOPICS COVERED IN THIS DIPLOMA PROGRAM INCLUDE:
  • The meaning and purpose of modern management.
  • The functions of management and administration.
  • Managers and subordinates, maintaining good relations, communicating.
  • Team building, supervising workgroups, team development.
  • The affect of an organisation’s culture, the managers’ affect.
  • The concepts and importance of quality control, setting and maintaining and standards.
  • Responsibilities and obligations of management to staff, customers, and the wider community.
  • Management of change; changes in activities with regards to seniority and increases in authority.
  • Structural organisation of businesses, organisation charts; delegation, workgroups, spans of control.
  • Effective communication, oral, unspoken, written; vertical and horizontal.
  • Two-way communication, removing communications barriers, external sources of communications. 
  • The technical and human aspects of management and administration - the range of skills needed.
  • Strategy and planning: short-term and long-term, forecasting, setting standards.
  • Budgets, budgeting and budgetary control.
  • The business environment.
  • O & M studies - aims and assessment.
  • Leadership, styles and theories; improving leadership ability.
  • Manpower planning, work specialisation.
  • The steps, activities and managerial aspects of recruiting, selecting, inducting, training, remunerating and controlling personnel. 
  • Management styles, teams and team management.
  • Aligning individual and organisational goals. 
  • Motivational theory, motivational theorists, intrinsic and extrinsic motivation; relevance to management.
  • Industrial relations: trade unions, staff associations, joint consultation, collective bargaining.
  • Personnel policy, remuneration policy. 
  • Health & safety, training and responsibilities, employee counselling.
  • Manager and employee development.

 


COMMUNICATION IN BUSINESS & MANAGEMENT

THIS PROGRAM EXPLAINS HOW TO EFFECTIVELY MANAGE COMMUNICATIONS - INTERNAL AND EXTERNAL, NATIONAL AND INTERNATIONAL, WRITTEN, ELECTRONIC OR ORAL - AND ITS IMPORTANCE AND EFFECTS ON AN ENTERPRISE.

All modern managers need to ensure communication is effective; communication might be oral, face-to-face, written, by telephone, fax, email or internet, but whichever method is used it must be effective. This Program explains about creating and managing good communication channels, managing communications systems and teaches about communication as a vital ‘tool’ of all modern business people and managers, administrators, supervisors and others at all levels of an organisation. This Program teaches about producing effective business letters, memoranda, meetings, report writing, dictation, word processing, desktop publishing, and much more, with numerous examples and specimens. 

Major Topics Covered in this Diploma Program:

  • Lines of communication and communications channels: oral, written, visual, electronic, others.
  • Removing barriers and ensuring two-way communications flows, the importance of feedback.
  • The danger of the grapevine; creating trust, fostering teamwork.
  • Telecommunications, computer-mediated and digital communication, viruses and other danger.
  • Email management, broadband, local area networks (LANs), remote access.
  • Technological developments, websites.
  • Forms and business documents, manual and computerised, their design, features and purposes.
  • Business letters and their purposes; improving communication content, composition and style.
  • English language, good English for communication, lay out, composition, grammar, language, style.
  • Care to take over wording, confusions which can occur.
  • The use of abbreviations and possible problems.
  • Communications concerning employment; regarding job vacancies, applications, employee specifications, advertisements.
  • Communications concerning promotion, employee specifications, staff matters and relationships.
  • The use and impact of charts and graphs.
  • Communications relating to sales; letters, literature: catalogues, pamphlets, follow-ups, circulars, announcements.
  • Communications relating to advertisements; gaining attention.
  • Enquiries, quotations, estimates, orders, payments.
  • The design of forms.
  • Financial business documents: invoices, credit notes, features and accuracy.
  • Financial documents produced manually and by computer.
  • Financial terms and expressions.
  • Communications between employees, induction, counselling, others.
  • Meetings: formal and informal, preparing notices, agendas, minutes; employment interviews.
  • Letters of complaint, from customers or clients, and to suppliers, warnings; psychology.
  • Dictating, drafting, checking, preparing, packing and despatching letters; standard communications.
  • Records and their importance, data management, references.
  • Centralised and decentralised filing, filing equipment, filing schemes.
  • Computer systems, information, data processing and security, copies and back-ups.
  • Word processing, desk top processing. 

 

HOTEL OPERATIONS & MANAGEMENT

A Program designed to produce PROFESSIONALS trained in the
OPERATION & MANAGEMENT OF HOTELS OF ALL TYPES/STANDARDS

A PROGRAM TEACHING YOU TO BECOME PROFICIENT AND KNOWLEDGEABLE IN ALL ASPECTS OF HOTEL OPERATIONS AND MANAGEMENT; ABOUT THE KEY FEATURES OF HOTELS, THE MAIN DEPARTMENTS AND THEIR RESPONSIBILITIES, AND HOW TO PROVIDE GOOD SERVICE TO CUSTOMERS.

This Program aims to train men and women to be knowledgeable and professional in the operation and management of hotels, and in hotel positions.  Hotel departments perform many operations which need trained, efficient staff to ensure guest satisfaction, and section leaders to control and guide them.  Hotels vary in size, standard and type, and cater for guests with differing demands, which requires managerial understanding and skill.  Hotels must be correctly and carefully marketed and promoted, and finances managed to avoid losses; all hotels are businesses with common functions and their prosperity and profitability requires managers with the skill and ability to ensure staff are effective, that guest needs are met, and that a quality service is provided. This Program covers all of these aspects and more.

Major Topics Covered in this Diploma Program:

Module 1 - Functions and Types of Hotels

  • Hotel functions and types, ratings and categories.
  • The various locations, sizes, standards, range and quality of facilities provided by hotels.
  • Hotel businesses and the hotel industry.
  • Types and categories of hotel guests and their motivations for travel and visiting hotels.

Module 2 - Hotel Products and Markets

  • Hotel products: accommodation, food and beverages.
  • Tangible and intangible features of hotel products, various services.
  • Categories of travellers and hotel users and their features.
  • The marketing of hotels and methods of selling hotel products; brochures, the internet, websites.

Module 3 - Hotel Organisation, Management and Staff

  • Planning the provision of hotel services.
  • The organisation and management structures of hotels, organisation charts.
  • Recruitment and staffing in the hotel industry, responsibilities and requirements, training.
  • Computerisation and computer systems in hotels.

Module 4 - The Hotel Reception: the Front Office

  • Hotel front offices: the visitor's first impressions of the hotel.
  • The decor, planning, positioning, arrangement and presentation of the reception.
  • Duties of receptionists, personal qualities needed by receptionists.
  • Reservations, reservation systems, guest registrations, check-in, room allocation.

Module 5 - The Hotel Reception: other Responsibilities

  • Answering queries and providing information about the hotel and other matters.
  • Dealing with guests’ complaints, satisfying customers; uniform staff and their duties.
  • Guest billing, manual and computerised systems.
  • Check-out, cashiering, payment methods.

Module 6 - Hotel Bedrooms and Bathrooms

  • Guests’ requirements and expectations.
  • Beds and bedrooms, furniture and equipment, fixtures.
  • Decor, lighting, heating, cooling, air conditioning, fire safety.
  • Bathrooms and en suite facilities.

Module 7 - Hotel Housekeeping

  • The duties of the housekeeping department, organisation of the housekeeping department.
  • The housekeeping supervisor and staff; work and responsibilities.
  • Staff training, motivation equipment and stocks, servicing, linen, security
  • Room inspections, room status systems.

 Module 8 - Hotel Catering 1

  • Meals and room rates which include meals.
  • Menus: courses and dishes, table d’hote and la carte menus.
  • Styles of service, service charges, taxes, cover charges.
  • Types of catering outlets.

 Module 9 - Hotel Catering 2

  • Hotel catering: purchasing, suppliers, receipts of foodstuffs, control of costs.
  • Storing and issuing foodstuffs, security and protection.
  • Food preparation, hygiene issues and concerns, food outlets, catering.
  • Kitchen staff, kitchen layout, hygiene.

 Module 10 - Hotel Catering 3

  • Food sales: hotel restaurants, their ambience, layout, decor, lighting.
  • Types of menus, content, presentation, quality.
  • Types of service, self-service, waiter service, plate, silver, gueridon.
  • Restaurant staff, qualities, training, duties.

 Module 11 - Beverages

  • Types of hotel beverages, bar sales, bar types and locations, restaurant beverage sales.
  • Alcoholic and non-alcoholic beverages, beverage sales control.
  • Ordering, deliveries and storage of beverages.
  • Room service, minibars.

 Module 12 - Hotel Businesses

  • Additional guest services, merchandising, concessionaires, licences.
  • Financial accounts and accounting statements, hotel computer systems.
  • The ownership of hotels, the need for profitability.
  • Starting a hotel, a hotel as a small business.

 

HUMAN RESOURCE & PERSONNEL MANAGEMENT

A Program designed to promote better WORK RELATIONS
FOR THE BENEFIT OF BOTH EMPLOYERS AND EMPLOYEES

STUDY TO BECOME AN EFFICIENT, KNOWLEDGEABLE, EFFECTIVE HR/PERSONNEL OFFICER, MANAGER AND/OR PRACTITIONER.

This Program introduces, describes and explains the roles, activities and responsibilities of the human resource and personnel management function, its staff, officers and managers.  It deals with the many different areas which come under the remit of HR/personnel management, and provides training on the important duties that HR/personnel management managers and staff must perform (including in industrial relations).  The importance of modern, effective, trained HR/personnel managers, employees and departments greatly has never been more important, and they have the potential to positively effect the operations of an enterprise, avoid poor performance or low output by the workforce, reduce industrial action, and create a work environment which benefits both employees and the organization for which they work.

Major Topics Covered in this Diploma Program:

Module 1 - HR/Personnel Policy, Strategy and Management

  • HR/personnel managers and specialists; technical and human or relationships aspects.  
  • The HR/personnel department, its sections, structure, functions, activities, staff and roles.
  • HR/personnel policy and strategy, coordinating with managers and employees.
  • Organizational culture, the resources of an organization.

Module 2 - Functions of Management, Organization and Structure

  • The implementation of HR/personnel department policies - putting them in to practice.
  • Management: planning, organising, coordinating, motivating, controlling.
  • Forecasting, budgets and budgetary control.
  • Organisational structures, charts, spans of control, organisation and job structures.

Module 3 - Communication in Organizations  

  • The importance and benefits of effective internal communication, dangers of poor information flow.
  • Internal and external communication, vertical and horizontal communication.
  • Principles of effective communication, the HR role in good communications.
  • Oral and written communication, channels of communication.

Module 4 - Manpower Planning, Job Analysis and Job Descriptions, Work Groups

  • The expansion of organizations, the need for a professional HR/personnel manager, HR or manpower planning.
  • Scientific management, O & M studies and work studies, aiming for efficiency.
  • Job analysis, job descriptions, job structure and job design, employee specifications.
  • Workgroups, team development, teams and team-building.

Module 5 - Recruitment and Selection of Personnel

  • The importance of effective recruitment, recruitment strategy and policy.
  • Internal and external recruitment, benefits and dangers.
  • Advertising new positions and posts, employment application forms.
  • Selection, handling applications, conducting interviews, testing, appointment.

Module 6 - Induction, Training and Employee Development

  • Why planned, well organised induction procedures are so important
  • Induction aims and activities, environment induction, job induction.
  • Introducing new employees to their work groups, trial or probationary period.
  • Training and employee development, methods of training, employee assessments.

Module 7 - Health and Safety, Security and Welfare 

  • Safety in the workplace, accident prevention, HR responsibilities; risk assessment.
  • Making people safe, making the job safe, making the work environment safe, training.
  • Fire prevention and firefighting, medical facilities, health protection.
  • Employee security, security personnel, staff welfare, welfare officers.

Module 8 - Motivation, Employee Counselling, Resignations and Retirement

  • Motivational theories, scientific management, task needs and relationships needs
  • Management styles, managerial theories.
  • The manager/employee relationship, attitudes, supervisory techniques, delegation of responsibility.
  • Employee counselling, resignations and retirements; how to avoid unwanted resignations.

Module 9 - Industrial Relations (1)

  • Trade unions, aims and activities, advantages and disadvantages, shop stewards, staff associations.
  • Industrial action, collective bargaining and joint consultation. 
  • Negotiating with trade unions and staff associations - the HR role.
  • Industrial tribunals, redundancy, dismissals, discipline.

Module 10 - Industrial Relations (2)

  • Job evaluation, work study, job ranking and grading and rating.
  • Valuing jobs, common and average wage indexes.
  • Employee grievances, causes of grievances, grievance procedures.
  • Promotion policy, role in motivation.

Module 11 - Remuneration and Benefits

  • Wages, salaries, pay structure, remuneration policy, systems of remuneration.
  • Allowances, standard employee benefits, fringe benefits, flexible working time.
  • Constructing a benefits package: objectives and policy considerations.
  • Equal opportunities, discrimination, equal opportunity policies.

Module 12 - Personnel Records and Statistics

  • HR/personnel records, format and contents.
  • Statistical data, labour turnover, stability index.
  • Computers and IT in the HR/personnel department, data protection. 
  • Learning organizations.
  • COVID-19, working from home, the HR role, employee obligations, measuring productivity, performance metrics.

                                                                                          

INSURANCE MANAGEMENT

A Program teaching a wide range of important topics of GREAT VALUE to
BUSINESS MANAGERS, EXISTING & ASPIRING INSURANCE PRACTITIONERS

THIS PROGRAM EXPLAINS AND TEACHES ABOUT THE PURPOSES, PRINCIPLES AND TYPES OF INSURANCE AND CONTRACTS, AND THE FUNCTIONING OF INSURANCE BUSINESSES AND THE WORK OF INSURANCE PRACTITIONERS.

Starting with an explanation of how every person and organization is exposed to risks which can result in losses, the interesting and informative Program shows how insurance aims to minimise and manage the effects of risks, and transfer responsibility for potential losses to insurers.  This Program has wide-ranging application for business people, existing and aspiring insurance practitioners; it deals with modern insurance practice, the principles on which it is based, the main classes of insurance business, insurance contracts, documentation, policies and claims.  The Program also deals with insurance company structure and organisation, and how these companies need to be run profitably and be well organised. 

Major Topics Covered in this Diploma Program:

    • The nature and purpose of insurance, the types and natures of risks.
    • Insurance and methods of reducing the potential damaging effects of risks.
    • Insurance and the law; insurance contracts and their components, the benefits of insurance.
    • The various types and classes of insurance available, and their features.
    • The concepts, meaning and roles of insurable interest, utmost good faith and material facts.
    • Voidable contracts - what they are and how they arise. 
    • Indemnity and insurance objectives: the purpose of indemnity, form and value of indemnity.
    • The meaning and relevance of subrogation, contribution, proximate cause, physical and moral hazard.
    • Matters concerning actual or potential fraud, the role of warranties.
    • Regulation of insurance businesses.
    • Insurance proposal forms, their layout, cover notes, insurance certificates, policy documents.
    • Premium rating, renewals, claims procedures, total and partial losses, average.
    • Transportation insurance: marine; hull, cargo, voyage; aviation, transit, motor.
    • Liability, cover offered in different personal and commercial policies; comprehensive and personal.
    • No-claims bonus, excess in policies.
    • Personal and commercial property, the scope of cover; accident, pecuniary and liability insurances. 
    • Personal insurance: accident, sickness, health, medical and life insurances, groups. 
    • Pensions and annuities.
    • The insurance market: buyers and sellers, types of insurers, intermediaries, Lloyd’s, reinsurers. 
    • Organisation and operation of insurance companies, branches, directors, reserves, funds, specialists.

MANAGEMENT & ADMINISTRATION

A Program specifically designed to produce
TRAINED, PROFESSIONAL, MODERN MANAGERS FOR INDUSTRY AND COMMERCE

 A good manager is a person set apart by his or her training, professionalism, technical and human/people skills, and with the abilities to guide the efforts of others: to plan, organise, direct, motivate, co-ordinate and control their activities so that the desired objectives of the department or enterprise are achieved in the most efficient and economical manner.  This popular Program provides guidance and training on how to manage people, departments and organisations, as well as to administer teams and provide positive leadership.  The Program covers a wide range of important topics which must be mastered for success in management and administration, and which provide a foundation for specialisation in specific management fields.

 Major Topics Covered in this Diploma Program:

    • The meaning and purpose of modern management.
    • The functions of management and administration.
    • Managers and subordinates, maintaining good relations, communicating.
    • Team building, supervising workgroups, team development.
    • The affect of an organisation’s culture, the managers’ affect.
    • The concepts and importance of quality control, setting and maintaining and standards.
    • Responsibilities and obligations of management to staff, customers, and the wider community.
    • Management of change; changes in activities with regards to seniority and increases in authority.
    • Structural organisation of businesses, organisation charts; delegation, workgroups, spans of control.
    • Effective communication, oral, unspoken, written; vertical and horizontal.
    • Two-way communication, removing communications barriers, external sources of communications. 
    • The technical and human aspects of management and administration - the range of skills needed.
    • Strategy and planning: short-term and long-term, forecasting, setting standards.
    • Budgets, budgeting and budgetary control.
    • The business environment.
    • O & M studies - aims and assessment.
    • Leadership, styles and theories; improving leadership ability.
    • Manpower planning, work specialisation.
    • The steps, activities and managerial aspects of recruiting, selecting, inducting, training, remunerating and controlling personnel. 
    • Management styles, teams and team management.
    • Aligning individual and organisational goals. 
    • Motivational theory, motivational theorists, intrinsic and extrinsic motivation; relevance to management.
    • Industrial relations: trade unions, staff associations, joint consultation, collective bargaining.
    • Personnel policy, remuneration policy. 
    • Health & safety, training and responsibilities, employee counselling.
    • Manager and employee development.

 

 

OFFICE MANAGEMENT & ADMINISTRATION

A Program designed specifically to train Managers for MODERN OFFICES,
INCLUDING THE USE OF SOPHISTICATED EQUIPMENT/COMPUTERS

LEARN HOW TO EFFICIENTLY ORGANISE, MANAGE AND ADMINISTER THE OFFICE AND THE WORKPLACE ENVIRONMENT, INCLUDING BOTH PERSONNEL AND OFFICE EQUIPMENT AND SYSTEMS.

This very practical Program provides expert training on the most important duties of modern office managers, administrators, supervisors and personnel; it aims to produce office managers/administrators who can effectively and efficiently supervise services essential to the smooth running of the enterprise.  The office and its personnel must be well managed, which requires training, supervision and control of personnel, equipment, and computer systems; and management of the communications network, the reception, the mailroom, cashiering, accounts work, stationery, office layout, and much more.  This practical and useful Program covers all of this and more.

Major Topics Covered in this Diploma Program:

    • The functions of the office; range of activities.
    • Duties and responsibilities of managers/administrators.
    • Organisational structures, organisation charts, technical/human management.
    • Organisation, and department objectives and policies.
    • Office location, centralised and decentralised offices.
    • Features and issues regarding layout and design of offices and workspaces.
    • Environmental features of offices: heating/cooling, lighting, ventilation, cloakrooms.
    • Office furniture, furnishings, decor. 
    • Accident prevention, noise reduction, safety measures and precautions.
    • Personnel and managerial duties regarding health and safety.
    • Office machines and equipment, copiers.
    • Computer and IT systems, networks, databases, email, security and data protection.
    • Word processing, desk top publishing, filing systems. 
    • Written/printed communications, business letters, memoranda, reports, documents.
    • The design of written communications; codes: their features and key data.
    • Staffing and employment: recruiting, job analysis, employee specifications, interviewing, inducting.
    • Training, motivating, supervising, controlling, grading, ranking, remunerating, counselling.
    • Trade unions and industrial relations, aims and purposes.
    • Organisation and management (O & M) studies. 
    • Communication, telecommunications, incoming and outgoing mail, despatches.
    • Managing meetings, producing agendas, taking and distributing minutes, managing conferences.
    • The office reception, the roles and importance of receptionists. 
    • Financial matters, the principles of accounting.
    • Cashiering, overseeing bank accounts, budgets and budgetary control. 
    • Employee development, promotion and development.
    • Computerisation: what is involved, needs analysis, computer system specification; data security.

 

PURCHASING & RESOURCING MANAGEMENT

A Program designed specifically to produce trained
PROFESSIONALS IN THE ESSENTIAL FUNCTION OF PURCHASING/RESOURCING


THIS PROGRAM IS SPECIALLY DESIGNED TO TEACH THE SKILLS AND KNOWLEDGE NEEDED TO BECOME WELL-TRAINED AND SUCCESSFUL PURCHASING AND RESOURCING PROFESSIONAL AND MANAGER.

Whether an enterprise is involved in manufacturing, distribution or providing a service, the function of purchasing or 'buying' is a job for trained professionals.  Proficient purchasing can greatly increase the efficiency, competitiveness and profitability of a business; but unwise buying can seriously damage its operations, reputation and profits.  This very practical Program covers the responsibilities and duties of professional buyers, and looks at the importance of policy, quality, supplier relationships and negotiations, and of personnel and planning issues in purchasing management.

Major Topics Covered in this Diploma Program:

    • Defining and setting purchasing objectives and resourcing strategy.
    • Purchasing policy formulation and its implementation, evaluation and control; the strategic options.
    • Logistics and purchasing; just-in-time manufacture and buying processes; distribution channels.
    • Purchasing organisations: centralisation and decentralisation of the function.
    • The place of purchasing in the management hierarchy.
    • Job structures, job analysis and and job specifications for purchasing staff and the department.
    • Administration and co-ordination of the purchasing and resourcing role, purchasing performance.
    • The concept and role of total quality management, planning, creating and supporting partnerships.
    • Purchasing procedures, documentation, records, control systems. 
    • Information technology and its effects on purchasing and supply, database facilities, using statistics.
    • Master production schedules, their uses and control.
    • Supplier appraisal, the aims, how appraisal and investigations are undertaken, deciding on suitable suppliers.
    • Human resource management in the supply chain: planning, recruitment, training and development, supervision, control.
    • Management styles and leadership, motivation, employee relations, discipline, task/relationship.
    • Sourcing; matching supply with demand and production needs, materials requirement planning.
    • Specifying and assuring quality of supplies; quality control and standards; controlling prices, costs and quality.
    • New and potential suppliers, the stages in negotiations, bargaining, win-win outcomes.
    • Tendering, forecasting, costing in resourcing, the processes and techniques.
    • Buying power and relationships with long-term suppliers, purchasing research, ethical considerations.   

 

 

SALES MANAGEMENT & MARKETING

This Program provides training to ENSURE management SUCCESS in
THE VITAL FIELDS OF MANAGING SALES AND MARKETING

 Marketing is often viewed as the most important function of any organisation; without effective marketing activities an organisation will be out of touch with customer needs, market situations and developments; and customers will not know about or have access to the products and services of the business.  Along with the top-class selling ability required for success, knowledge is needed about markets, market research, distribution channels, marketing strategies, advertising, publicity, public relations, pricing strategies and more. Sales/marketing managers must also manage staff: recruit, motivate, guide, train and control them, and plan and organise their activities.  This practical Program provides training on the wide-ranging duties of sales and marketing managers in the highly competitive world of business.

 

Major Topics Covered in this Diploma Program:

    • The principles of selling and salesmanship.
    • Internal sales personnel and commercial travelling salespeople.
    • The methods of selling: creating interest, giving demonstrations, making sales transactions.
    • Types and categories of consumers, commercial and corporate buyers.
    • Making ongoing sales, building customer relationships, generating and following up sales leads. 
    • The principles of management: recruiting, training, remunerating, controlling and motivating sales personnel.
    • Building effective sales teams, setting and monitoring sales targets, deciding upon sales areas.
    • The organisation and control of sales teams, and the special issues regarding travelling salesmen.
    • Market research: consumer research, market surveys, advertising research.
    • The importance of research, and the activities involved.
    • Reasons for undertaking and the types of test marketing.
    • Techniques and importance of sales forecasting.
    • Planning, budgeting, budgetary control in sales and marketing, variances and their implications.
    • Segmentation of markets, the role of brands, psychology in sales and marketing.
    • Channels of distribution; which to choose, advantages and disadvantages; wholesale, retail, franchise. 
    • Credit and setting terms, credit limits, control over credit customers.
    • The types and purposes of different discounts allowed: trade, quantity, cash, others.
    • Sales forecasting and planning in connection with the product life cycle (PLC). 
    • Pricing strategies, factors in setting prices, the objectives of pricing.
    • Direct and indirect advertising and publicity.
    • Media and their importance, sales promotion, roles and management of public relations.
    • Sales letters & literature, direct marketing.
    • The Internet as a marketing and sales tool; website design, social media.
    • The sales office, records, graphs, statistics, collection and analysis of data, computerised sales data.
    • Export selling, international marketing, customs duties.
    • Researching overseas markets, expansion of markets and the customer-base.

 

STORES MANAGEMENT & STOCK (INVENTORY) CONTROL

A Program designed specifically to train and create effective
PROFESSIONAL STORES PERSONNEL AND STORES MANAGERS


THIS IS A PROGRAM TO TRAIN AND PRODUCE EFFECTIVE PROFESSIONAL STORES AND INVENTORY PERSONNEL AND MANAGERS.

An enterprise’s success can be greatly affected by the efficiency of its stores operations; efficient stores management can save money, help retain customers and maintain continuous operations; but stores mismanagement can lose an enterprise money, customers and production.  A stores manager must be able to manage stores, stockyards, inventory; and plan, organise, coordinate work, train, supervise and control stores personnel; this Programs teaches how that is done, and how to do that effectively and professionally.

 

  • The stores function in an enterprise and its main activities.
  • The need for efficient management of stores.
  • The principles of management: recruiting, training, controlling, motivating stores personnel.
  • Attributes and abilities looked for in stores/inventorystaff. 
  • Health and safety, and accident prevention in stores, stockyards and warehouses.
  • Staff and managerial responsibilities for safety; protective clothing, safety equipment.
  • Storehouse buildings: factors regarding their location, design and layout.
  • Considerations regarding floors, entrances and exits, and sub-stores.
  • Planning in stores and stockyards, heating, ensuring efficiency of movement, stores maintenance. 
  • Stockyards: materials, location, design, layout, throughflow, protection of stored items.
  • Manual and powered stores equipment, materials handling, training of staff.
  • Storage, measuring and general stores equipment.
  • Facilitating orders and movement of stocks out of the stores.
  • Order picking, packaging, avoiding damages, the use of pallets and racks. 
  • Protection of stock against loss and damage, causes of spoilage, how to overcome these problems.
  • Storehouse and stockyard security, control over keys, prevention of theft and pilfering.
  • Fire prevention, fire drills and fire-fighting equipment.
  • Ordering stock items, documentation and planning.
  • Stock items, inventory identification, codes, creating and understanding coding systems. 
  • Stock records: their contents and uses, importance of accuracy.
  • Statistics and reports; the role and management of the stores office.
  • Procedures for stock receipts and issues, coordination with other departments; packing, despatch.
  • Setting stock levels, reorder levels, factors in levels set; costs, ABC, EOQ, forecasting.
  • Stocktaking: reasons and purposes, procedures, spot checks, stock valuation, inspections.
  • Obsolete and obsolescent stock, disposal of unwanted goods.
  • Data and documentation, data safety, computer systems and backups.

TOURISM & TRAVEL MANAGEMENT

A Program designed to create PROFESSIONALS trained in
TOURISM AND TRAVEL ORGANISATION AND MANAGEMENT

The tourism industry and its earnings are very important to many countries worldwide, and tourism is a major force in the economy of the world - it has become an activity of global importance and significance.  However, it has also become an industry sector which, unless it is well managed and controlled, can have harmful effects on the cultures and environments of “host” countries.  To benefit from tourism its development must be planned, controlled and “sold” using modern marketing methods, the tourism and travel markets and their products, and the needs and expectations of customers - must be understood and satisfied.  This Program covers all these matters and more.

Major Topics Covered in this Diploma Program:

  • Definitions of tourism, the wide range of motivations for travel.
  • The types of visitors and travellers, types of tour organisations.
  • The tourism industry: its structure, components and organisation; tourism products and services.
  • Tourist destinations, attractions, amenities and facilities; accessibility to tourism destinations.
  • The national and international importance of tourism, its effects on the balance of trade.
  • Economic and social consequences of tourism, employment opportunities, effects on culture.
  • Income received from tourism, the income multiplier, invisible exports.
  • Factors to consider in developing tourism.
  • Investment in tourism, sources of finance - financial and other factors. 
  • Reasons for government involvement in tourism development, and potential government actions: tax and customs duties policies.
  • Measurement of tourism, tourism statistics, SWOT analysis and information provided.
  • More on development - the tourism framework: people, markets, destinations, routes.
  • The tourism and resorts life cycle; infrastructure and superstructure.
  • Structure and organisation of the tourism industry.
  • Channels of distribution for products, carriers, amenity and attraction providers, accommodation establishments.
  • Wholesalers and retailers of tourism products.
  • Tourism and travel markets: leisure and activity holidays, business travel.
  • Types of tours, sightseeing, cruising and cultural tours.
  • VFR travel, cultural, educational, health travel - the increasing range available.
  • Inclusive and IT tours.
  • Tourism operators: mass market, specialist, domestic, others; economics of tour operations, supplements and surcharges.
  • Transport, carriers: air, rail, road, sea, inland.
  • Accommodation and catering; the range, types and standards of accommodation.
  • Rating and categorisation of hotels and other accommodation units.
  • Consumer demands and changes in tastes, seasonality, pricing strategies and other issues.
  • State promotion of tourism, national, regional and local tourist organisations.
  • The roles of tour operators/travel agents and tourist information offices.
  • Reservations systems, booking forms, itineraries, fares, tickets.  Inclusive and package tours.
  • Public and private tourism marketing; communications, the promotional mix, market research, sales planning and forecasting. 
  • Advertising and sales promotions campaigns, special offers and merchandising, displays.
  • Tour brochures: types, sizes, importance, design and layout.
  • Websites: internet marketing, comparison websites, in-line bookings and payments.
  • Social media and viral marketing, marketing opportunities on-line.
  • A tourism and travel promotional campaign, from planning and review, through to strategy, marketing, advertising, literature, information, website and other promotions, media relations.
 

 

BUSINESS ENTREPRENEURSHIP & ORGANISATION 

THIS PROGRAM EXPLAINS HOW TO PUT BUSINESS IDEAS INTO PRACTICE, HOW TO DEVELOP A BUSINESS, AND HOW TO SUCCESSFULLY MANAGE AND ORGANISE ITS OPERATIONS. 

The Program covers registering and establishment of a business, defining and preparing a business plan, sources of finance and then managing finances carefully, choosing a business location, renting premises, furnishing and equipping premises and offices, ordering goods/materials (purchasing and stores), selling, accounting, employing staff, business documentation, and more.  The Program gives valuable practical advice from successful business owners, supervisors and managers with vast experience of running profitable businesses, and lots of practical advice on how to avoid pitfalls and problems that can harm new and developing businesses.

Major Topics Covered in this Diploma Program include:

  • Entrepreneurship and the first steps in developing a business; deciding on the ‘venture’: the importance of a sound business plan; raising the capital, sources of capital.
  • Starting or ‘taking over’ a business; the asking price, goodwill, sales agreements, going concerns.
  • The business environment, types of enterprises, goods, services, products.
  • Types of business ownership: sole owners, partnership firms, limited liability companies; the features, advantages and disadvantages of each type.
  • Business incorporation and registration, personal liability, matters relating to profits, franchises.
  • Business location: factors to consider; the business market, consumers and customers, competition.
  • Renting or buying premises, leases, layout of the premises; services needed, machines, furniture and equipment, displays; security, insurance.
  • Ordering and storing goods and materials, choosing suppliers. Location, layout and management of stores and stocks; stock control.
  • Sales techniques, and principles of selling, giving sales demonstrations; advertising, media, sales promotion, public relations, websites.
  • Human resources: recruitment and employing and training staff, supervision and control, structuring and organising an enterprise; salaries, wages, benefits, management and delegation of responsibility.
  • Forecasting, budgets; overheads, working capital and working capital management - the importance of the right balance.
  • Financial matters: financial forecasting and planning, budgets and budgeting, bookkeeping, financial accounting, credit and credit control.
  • Business documents, banking and bank accounts, receiving and making payments, sales documents, checking and paying bills, bank accounts.
  • Principles of economics, demand and supply, pricing; import, export, international trade.

BANKING & BANK OPERATIONS

This Program is a comprehensive introduction to how banks work. It provides a thorough understanding of all types of banking from retail to investment banking, and covers global and central banking. It gives understanding of the wide variety of activities undertaken and services provided by banks, how they operate and are regulated, and explains why banks are so important and how their activities impact on modern life, people, business, government and the economy.

Major Topics Covered in this Diploma Program include:

  • An explanation what banking actually is; a brief history of banking; the relationship of banks with households, businesses and government; banking and the economy.
  • An overview of the different aspects and types of banking.
  • Retail banking: deposits, lending to people and businesses, risk assessment checklist for lending and loans.
  • Retail banks: payments and transferring money, clearing systems, other retail bank services.
  • Corporate banking: lending, credit and credit analysis, project finance, bankers acceptances.
  • Corporate banking, interest rates and LIBOR; international trade, bills of exchange; other corporate banking activities and services.
  • How a bank operates: capital, liquidity and liquidity ratios, reserves, clearing systems, stockbroking.
  • Asset management and liability management, loan policy, the return on capital ratio, bank income.
  • Bank financial statements: balance sheets, income statements, bank performance ratios.
  • Investment banking: services provided to companies and governments; global investment banks, involvement in mergers, acquisitions and restructuring.
  • Investment banking and market trading, brokers, equities, derivatives, investment advice, funds, investment vehicles
  • Mutuals and finance houses; credit unions, deposit-taking institutions, factoring, leasing, insurance.
  • International banking; banking in the UK, Europe, the Americas, Asia, Australasia, Middle East, Africa.
  • Debt markets: treasury bills, government and corporate bonds, currency; prices, returns and yields.
  • Futures markets, Swaps markets, Options markets, Foreign Exchange markets and trading; derivatives, speculators.
  • Central banking, functions of central banks, BASEL, insurance, compliance, disclosure.
  • Monetary policy, supply, demand, discount rates, the economy, quantitative easing, money laundering.
  • The regulation of banks; bank supervision and inspection; what is regulated and why, regulation systems.

 

TRAINING MANAGEMENT & EMPLOYEE DEVELOPMENT

A CLEAR, PRACTICAL AND COMPREHENSIVE PROGRAM EXPLAINING HOW TO MANAGE, DESIGN, MONITOR, IMPLEMENT, REVIEW AND EVALUATE TRAINING AND DEVELOPMENT FOR THE EMPLOYEES, STAFF, SENIORS AND OTHER PERSONNEL OF ORGANIZATIONS.

This Program explains what employee and organization development means and teaches how to become an expert in managing the training and development of personnel; such a trained expert is vital to oversee the development of staff, employees and other personnel so that they contribute to the successful, effective and profitable performance of the organization.  The Program covers training needs analysis, core training and development requirements, various training and development methods; and how to undertake and manage the activities involved in designing, monitoring and evaluating the development activities taking place in an organization.  The Program also shows how to prepare suitable development policies, and covers leadership, motivation and the effects of change.

MAJOR TOPICS COVERED IN THIS DIPLOMA PROGRAM INCLUDE:

  • Employee development - the context, and the need for development.
  • Costs and charges involved in employee development activities.
  • Undertaking a cost-benefit analysis of different employee development factors.
  • Learning: how people learn and their different learning styles, factors in successful learning.
  • Training needs analysis; determining the key priorities of training.
  • Undertaking performance appraisal and assessment, strategic approaches to training.
  • Organisational and managerial performance; the contribution of groups to organisation success.
  • Core training programmes and universal programmes.
  • Matters concerning quality and delivery of training; assessing feedback from course participants.
  • On-the-job and off-the-job training; projects and secondments.
  • Benefits of employee multi-skilling; benefits of empowerment and flexibility.
  • Designing training programmes, setting aims and objectives.
  • Consultation on training and specifying the target groups for training.
  • Managing and organizing the monitoring, review and evaluation of development programmes.
  • Testing, reports, and factors affecting training.
  • Training and development equipment and resources, the quality of the learning environment.
  • Mentoring, coaching and counselling; the relationships involved, qualities needed for success.
  • Development strategies, raising organisational expectations.
  • Improving the training and development environment.
  • Organisational training functions; strategy and the training function; roles, functions and resources.
  • Organisational development; achieving positive attitudes, values and beliefs.
  • The roles of the development manager; creating a learning, proactive organisation.
  • Comparing the intended and actual outputs of training.
  • Continuous professional and occupational development and demands.
  • Management development; considering qualifications and expertise, managing job enhancement.
  • Self-development, succession management and organisational transformation.
  • Ethics; relationships with employees, staff and customers; dealing with conflict.
  • Government training and development policy; external consultants and specialists.
  • Social factors and strategic approaches; social and cross-cultural factors in training.
  • Dealing with change and uncertainty, barriers to change and overcoming them.

 

INTERNATIONAL RELATIONS 

GLOBALIZATION BRINGS INTERNATIONAL RELATIONS IN TO ALL OF OUR LIVES. THIS PROGRAM INTRODUCES KEY THEORIES WHICH PROVIDE AN UNDERSTANDING OF CONTEMPORARY WORLD POLITICS AND INTERNATIONAL RELATIONS IN AN INTERESTING AND USEFUL WAY.

This Program includes theoretical perspectives such as realism, liberalism, constructivism, gender theories and globalization, all of which make up and influence the complex world of international relations, politics and national relationships.  It deals with globalization, trans-national processes, governmental and non-governmental issues, problems of human society, struggles for power and wealth, efforts to cooperate despite social differences, the balance between freedom and order, and short-term solutions balanced against long-term solutions. The Program will be of interest and benefit to anyone wishing to understand international relations and politics, anyone involved in this field through work or ministerial duties, and men and women who are involved with international trade and aspects of government.

MAJOR TOPICS COVERED IN THIS DIPLOMA PROGRAM INCLUDE:

  • Principles of IR theory; states, international systems, IGOs, NGOs, MNCs; levels of IR, global geography.
  • Realism, idealism, anarchy, sovereignty; balance of power, great & middle powers, hegemony, alliances.
  • Foreign policy, rational behaviour, models of decision making, arms control, psychology in foreign policy.
  • Liberal institutionalism; integration theory, international regimes, United Nations, the European Union.
  • Domestic factors; democracy, peace, bureaucracy, interest groups, the military, industry, public opinion.
  • Constructivism and identity, international expectations, law & human rights, war crimes, the world order.
  • IR theories: Marxism, Imperialism, Colonialism, dependency; revolution, post-modernism, peace studies.
  • Gender theories: importance, types of feminism, gender in war and peace, women in IR, influences.
  • Conflict: nationalism, ethnic, religious, economic; territorial; causes of war, terrorism, proliferation.
  • Trade theories: mercantilism, liberalism, balance of trade, comparative advantage, protectionism, WTO.
  • Globalization: currency, exchange, banks, debt; multinational business; environment, population, disease.
  • Development theories: human needs, economic development, capital, trade, technology, foreign aid.

 

< Back to programme description