International Honours Group Diploma Programmes

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These Programmes are a thorough, practical, well planned and enjoyable route to gaining a respected advanced award. They require the study of three related subjects plus advanced management theory and practice. Gaining a CIC Honours Group Diploma demonstrates the potential to become a successful senior manager, administrator or executive in a wide range of relevant career areas.

To gain the Award of CIC’s International Honours Group Diploma on the subjects listed below, a CIC Member must successfully complete FOUR CIC ‘Qualifying Programs’ within each category from the programmes mentioned before.

MARKETING ADMINISTRATION

The Programme comprises of four key ‘courses’; there are three (3) compulsory/mandatory courses of study and one (1) option/elective course to choose, as follows:-

Compulsory/Mandatory:

Sales Management & Marketing
Advertising & Public Relations
Advanced Management & Administration Theory & Practice

PLUS one (1)** of:

Retail Management (including marketing) & Customer Relations
International Business & Trade

(** both may be studied if you wish - ask the College for details)

Summarised details of each course comprising the Honours Diploma

SALES MANAGEMENT & MARKETING

The principles of selling and salesmanship - achieving sales, income, profit.
Internal sales personnel and commercial travelling salespeople.
The methods of selling: creating interest, giving demonstrations, making sales transactions.
Types and categories of consumers, commercial and corporate buyers.
Making ongoing sales, building customer relationships, generating and following up sales leads.
The principles of management: recruiting, training, remunerating, controlling and motivating sales personnel.
Building effective sales teams, setting and monitoring sales targets, deciding upon sales areas.
The organisation and control of sales teams, and the special issues regarding travelling salesmen.
Market research: consumer research, market surveys, advertising research; their meanings, importance and the activities involved.
Reasons for undertaking and the types of test marketing.
Techniques and importance of sales forecasting.
Planning, budgeting, budgetary control in sales and marketing, variances and their implications.
Segmentation of markets, the role of brands, psychology in sales and marketing.
Channels of distribution; which to choose, advantages and disadvantages; wholesale, retail, franchise.
Credit and setting terms, credit limits, control over credit customers.
The types and purposes of different discounts allowed: trade, quantity, cash, others.
Sales forecasting and planning in connection with the product life cycle (PLC).
Pricing strategies, factors in setting prices, the objectives of pricing.
Direct and indirect advertising and publicity, media and their importance, sales promotion, roles and management of public relations; sales letters & literature, direct marketing.
The Internet as a marketing and sales tool; website design, social media.
The sales office, records, graphs, statistics, collection and analysis of data, computerised sales data.
Export selling, international marketing, customs duties, researching overseas markets, expansion of markets and the customer-base.

ADVERTISING & PUBLIC RELATIONS

Features and types of advertising; the aims and purposes of advertising.
Importance of advertising to producers, vendors, consumers and the media.
Markets, marketing, communication - advertising and the marketing mix.
Types of advertisers: individuals, businesses, commercial, governmental, private, others.
Advertising media: print, broadcast, direct-mail, transit, cinema, radio, television, others; websites.
Speciality and point of sale advertising, their features.
Advertising agencies: functions, organisations, staff, departments and the work performed in them, advertising executives and duties.
Account groups, payments, revenues, fees, administering accounts, budgets, accounts, billing.
Creating print, radio and television advertisements.
Principles of media and advertising design, layout, printing processes.
Creating direct-mail and point of sale materials.
Copywriting: the work, technical and human aspects.
Public relations theory and practice: definitions, objectives, programmes, techniques.
Goodwill, public opinion, assessing and managing these aspects.
PR departments and PR consultancies.
PR managers, activities, relationships, traits, skills.
The promotional mix and promotion campaign planning and operation.
Planning and conducting sales promotion.
Planning advertising campaigns, researching and implementing them.
Measuring PR and advertising effectiveness.

ADVANCED MANAGEMENT & ADMINISTRATION THEORY & PRACTICE

The evolution of management theory, principles of management.
The classical and early theorists; Fayol, Weber, Taylor, Mayo, scientific management, authority, discipline, modern developments.
Organisational theory: objectives, categories, ownership, environmental factors and interaction.
Open and closed systems theory.
Coordination, cooperation, structure, control.
Communication and communication theories and channels.
Organisational structures, planning, growth and development, organisation charts.
Systems and systems diagrams.
Duties and responsibilities of executives, delegation, responsibility.
Mission, vision, values, MBWA.
Motivational theory: human relations, social psychology; self-realisation, motivation-hygiene, expectancy theory.
The theories of Argyis, Maslow, McGregor, Likert, Herzberg, Vroom, Handy; intrinsic and extrinsic factors.
Leadership theory: traits, style, contingency; theorists.
Building and developing workgroups, group behaviour, norms, cohesiveness.
Managing change, creating and managing culture.
Moss Kanter, learning organisations and entrepreneurship.
Strategic management; the theories of Fayol, Chandler, Andrews, Ansoff, BCG, Porter, SWOT.
Environmental and competitive barriers to entry, industrial competitiveness.
Corporate objectives, policies, business ethics, social responsibilities.

PLUS Either**:

RETAIL MARKETING MANAGEMENT & CUSTOMER SERVICE

Scope and concepts of retail product management
Products, retail product sectors, strategic project factors
Retail product management: process and people
Traditional and contemporary retail buying and purchasing
Centralised, decentralised and international buying
Category management, product category lifecycles
Category management strategy and efficient customer response (ECR)
Product range planning and selection
Assortment (stocking) plans, consumer trends and new product development
Brands and branding, concessions, price/value/specification criteria
Managing the supply base, suppliers and sourcing
Evaluating and monitoring suppliers, developing relationships
Product quantity decisions and stock management
Economic order quantity, stock management, forecasting, merchandising budgets
Managing the response to sales, ordering and replenishment systems
Allocating retail space to products - a planned framework
Practical and customer considerations in space management and allocation
Retail store and outlet design, materials, atmosphere, lighting, signs
Store image, location, life-styling and strategic factors
Visual merchandising, planning and positioning, product presentation
Stores layout, displays, window displays, online merchandising
Communicating the product offer, communication channels, advertising
Promotional product planning, publicity, personal communications, packaging
Evaluating retail product management performance
Assessment of profitability, sales, productivity, cost reduction, negotiation, quality performance
Ethical retailing and customers, sustainable and ethical product management and supply

OR:

INTERNATIONAL BUSINESS & TRADE

The reasons for conducting overseas business and trade; defining import and export; the aims and risks.
International sales, production and make or buy decisions.
International trade for smaller and medium sized companies; considering acquisitions and mergers.
Economic development, international companies and strategy.
Marketing: the marketing mix, marketing planning, market segmentation; product fit, promotions, SMART, SWOT.
Market research, social, political, legal and economic factors; competition analysis.
Macro factors, communication and cultural factors.
Barriers to entry, import controls, licences; quality and safety; packaging and labelling.
Routes to market; direct and indirect marketing: trading houses, agents, joint ventures, partners, mergers and acquisitions.
Business finance; fixed and variable costs, economies of scale, budgets, break-even analysis, accounting and financial checks and ratios.
Export costing, pricing and global sales, incoterms.
Contracts, the offer, terms and conditions, acceptance, breaches of contracts.
Transport and logistics: the role of freight forwarders; containerisation, insurance, customs brokers.
Customs documentation and procedures, tariffs and bonded warehousing.
The bill of lading; types, variations and features.
Methods of payment, bills of exchange, currency and exchange rates, letters of credit, pricing; awareness of fraud.
Financing international trade; short, medium, long term options; forfait, factoring, leasing, premiums.
Suppliers, partners, support organisations, export management companies, chambers of commerce.
The export marketing plan, format and content, its importance.

RESULT

Four (4) Diplomas AND the Honours Diploma, certifying you have high levels of knowledge and work expertise in sales, marketing and management.

A prestigious Cambridge International College Diploma on successful completion of Study & Training and on passing the Examination for EACH of the 4 core courses, PLUS the International Honours Group Diploma when all 4 courses have been completed - this is a total of 5 awards - 4 individual Diplomas plus the Honours Diploma.

MATERIALS MANAGEMENT

A CIC International Honours Group Diploma on Materials Management is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator or senior executive in his or her chosen field of management, purchasing and resourcing management, inventory control, or administration.

An Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs plus an Advanced Program and having graduated with honours.

To qualify for the Award of CIC’s Honours Group Diploma on Materials Management, a CIC Member must complete successfully FOUR CIC CORE ‘Qualifying Programs’:

Stores Management & Stock Control.
Purchasing & Resourcing Management.
Project Management OR Logistics, Supply Chain & Transport Management.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Materials Management.
Have attained an accredited qualification at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and National Vocational Qualification Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of significant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate (BA) Programme, and/or CIC Master of Business Administration (MBA) Programme with appropriate exemptions from the First ‘Study Year’ and/or Second ‘Study Year’.

MANAGEMENT & ADMINISTRATION

A CIC Honours Group Diploma on Management & Administration is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator or senior executive in his or her chosen fi eld of industry or management, administration, commerce, business, or public service.

An Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs plus an Advanced Program and having graduated with honours.

To qualify for the Award of CIC’s Honours Group Diploma on Management & Administration, a CIC Member must complete successfully FOUR CIC CORE ‘Qualifying Programs’:

Modern Management & Administration.
Human Resource/Personnel Management OR Leadership & Team Management.
Business Management & Administration.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Management & Administration.
Have attained an accredited qualifi cation at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and National Vocational Qualifi cation (NVQ) Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of signifi cant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate and/or Executive Business Administration (EBA)and/ or Master of Business Administration (MBA) Programme with appropriate Study Exemptions.

HUMAN RESOURCE ADMINISTRATION

A CIC Honours Group Diploma on Human Resource Administration is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator or senior executive in his or her chosen fi eld of industry or management, human resource/personnel management, business, administration, organization, supervision or public service.

An Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs plus an Advanced Program and having graduated with honours.

To gain the Award of CIC’s International Honours Group Diploma on Human Resource Administration, a CIC Member must complete successfully FOUR CIC ‘Qualifying Programs’:

Human Resource/Personnel Management.
Modern Management & Administration.
Organisational Behaviour OR Employee Development.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Human Resource Administration.
Have attained an accredited qualifi cation at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and NVQ Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of significant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate (BA) Programme, and/or CIC Master of Business Administration (MBA) Programme with appropriate Study Exemptions.

HOSPITALITY MANAGEMENT

A CIC Honours Group Diploma on Hospitality Management is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator or senior executive in his or her chosen field of industry or management, human resource/personnel management, business, administration, organization, supervision or public service.

An Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs plus an Advanced Program and having graduated with honours.

To gain the Award of CIC’s International Honours Group Diploma on Hospitality Management a CIC Member must complete successfully FOUR CIC ‘Qualifying Programs’:

Hotel Operations & Management.
Tourism & Travel Agency Management.
Business Management & Administration.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Hospitality Management.
Have attained an accredited qualifi cation at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and NVQ Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of signifi cant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate and/or Executive Business Administration (EBA)and/ or Master of Business Administration (MBA) Programme with appropriate Study Exemptions.

EXECUTIVE ASSISTANCE

A CIC Honours Group Diploma on Executive Assistance is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator or senior executive in his or her chosen field of management, organization, administration, supervision or P.A. duties.

An Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs plus an Advanced Program and having graduated with honours.

To qualify for the Award of CIC’s International Honours Group Diploma on Executive Assistance, a CIC Member must complete successfully the FOUR CIC CORE ‘Qualifying Programs’ of:

Administrative/Personal Assistant/Secretarial Duties.
Business English & Letter Writing.
Office Management & Administration.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Executive Assistance.
Have attained an accredited qualification at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of signifi cant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate (BA) Programme, and/or CIC Master of Business Administration (MBA) Programme with appropriate exemptions from the First ‘Study Year’ and/or Second ‘Study Year’.

BUSINESS DEVELOPMENT

A CIC Honours Group Diploma on Business Development is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator, entrepreneur, business leader or senior executive in his or her chosen field of industry or management, business, administration, project management, commerce or international trade.

An Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs plus an Advanced Program and having graduated with honours.

To gain the Award of CIC’s International Honours Group Diploma on Business Development, a CIC Member must complete successfully FOUR CIC CORE ‘Qualifying Programs’ of:

Business Management & Administration.
Business Start-Up & Development.
Project Management.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Business Development.
Have attained an accredited qualification at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of signifi cant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate (BA) Programme, and/or CIC Master of Business Administration (MBA) Programme with appropriate exemptions from the First ‘Study Year’ and/or Second ‘Study Year’

BUSINESS ADMINISTRATION

A CIC Honours Group Diploma on Business Administration is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator or senior executive in his or her chosen field of industry or management, business, administration, commerce, international trade or public service.

An Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs plus an Advanced Program and having graduated with honours.

To qualify for the Award of CIC’s International Honours Group Diploma on Business Administration, a CIC Member must complete successfully the FOUR CIC CORE ‘Qualifying Programs’ of:

Business Management & Administration.
Business Economics & Commerce.
Advertising & Public Relations OR International Business & Trade.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Management & Administration.
Have attained an accredited qualification at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of significant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate and/or Executive Business Administration (EBA)and/ or Master of Business Administration (MBA) Programme with appropriate Study Exemptions.

BUSINESS ACCOUNTING & FINANCE

A CIC Honours Group Diploma on Business Accounting & Finance is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator or senior executive in his or her chosen field of industry or management, accounting, fi nance, administration, commerce, business, or public service.

This Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs in Accounting, Finance and Business plus an Advanced Program in Management & Administration, and having graduated with honours.

To qualify for the Award of CIC’s International Honours Group Diploma on Business Accounting & Finance, a CIC Member must complete successfully FOUR CIC CORE ‘Qualifying Programs’:

Business Bookkeeping & Accounts OR Cost Accounting.
Business Economics & Commerce OR Financial Management.
Accounting & Finance in Business & Management.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Business Accounting & Finance.
Have attained an accredited qualification at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and National Vocational Qualification Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of significant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate (BA) Programme, and/or CIC Master of Business Administration (MBA) Programme with appropriate Study exemptions

ADMINISTRATIVE MANAGEMENT

A CIC Honours Group Diploma on Administrative Management is a prestigious award. Its holder will have demonstrated by study and examination success the potential to become a senior manager or administrator or senior executive in his or her chosen field of industry or management, organization, administration, supervision, or public service.

An Honours Group Diploma attests to its holder having successfully completed related CIC Diploma Programs plus an Advanced Program and having graduated with honours.

To qualify for the Award of CIC’s International Honours Group Diploma on Administrative Management, a CIC Member must complete successfully FOUR CIC CORE ‘Qualifying Programs’:

Office Management & Administration.
Computers & IT in Business & Management.
Communication in Business & Management OR Insurance OR Organisational Behaviour.
Advanced Study of Theory & Practice of Management/Administration.

On successfully completing this Honours Programme of Study you will:

Be awarded the CIC Honours Group Diploma on Administrative Management.
Have attained an accredited qualification at Level 5, equated to the British National framework at the same level as Higher National Diploma (HND) and National Vocational Qualification (NVQ) Level 5.
Have completed a professional programme of study showing you possess professional competence in the application of signifi cant management principles, responsibility for the work of others and for allocation of resources.
Be qualified to join a CIC Baccalaureate (BA) Programme, and/or CIC Master of Business Administration (MBA) Programme with appropriate exemptions from the First ‘Study Year’ and/or Second ‘Study Year’.

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